Assistant Professor Ifigenia Mylona studied BA in Communications with Politics at the University of Leeds in England. She continued with postgraduate studies in Communication Policy (MA in Communication Policy Studies) at the University of City in London. She has acquired her PhD at the School of Drama, Film and Visual Arts at Kent University in Canterbury, Great Britain.
She has taught at the Department of Plastic Arts and Art Sciences of the University of Ioannina, at the Department of Journalism and Mass Media of the Aristotle University of Thessaloniki, at the Department of Marketing and Operations of the University of Macedonia and at the Department of Digital Media and Communication of TEI of Western Macedonia. She is a member of the SEP in the Postgraduate Department of the Management of Cultural Units of the Hellenic Open University since 2013.
Her interests are focused on new technologies, advertising, cultural communication, social networks and public relations.
Dr. Mylona Ifigeneia teaches at the Department of Management Science & Technology of Department of Management Science & Technology undergratuate as well as postgraduate classes.
Contact details: Department of Management Science & Technology, Department of Management, Science & Technology, 65404, Kavala, Telephone: 2510462296, Email: imylona@mst.ihu.gr
SELECTED PUBLICATIONS
JOURNALS
1. Mylona, I., Papadaki, E. (2007). ‘Research through Internet. A new way in the field of communication research?’. Cyprus Journal of Sciences, 5, 127-137
2. Priporas, C.V., Mylona, I. (2008). ‘Mobile services: Potentiality of SMS as new business communication tool in attracting consumers’. International Journal of Mobile Communications, 6(4), 456-466.
3. Mylona, I., Priporas, C.V. (2008). ‘University Students Attitudes Toward Communication’. International Journal of Mobile Marketing, 3(2), 143-162. (C.journal-3.pdf)
4. Mylona, I. (2008). ‘SMS in the everyday political marketing in Greece’. Journal of Political Marketing, 7-8, 278-295.
5. Mylona, I. (2015). ‘SMS: A new way of communication and promotion? A case study in Greek university students’. International Journal of Wireless Communications, Networking and Mobile Computing, 2(2), 19-26.
(C.journal-5.pdf)
6. Mylona, I. Kolakas, N. (2015). ‘An approach of the public reflection of the New Museum of Acropolis’. International Journal of Psychology and Cognitive Science 1(4), 56-65
7. Mylona, Ι. Amanatidis. D. (2017) “Public Relations in the era of Web 2.0 and Semantic Web”.IJ Qualitative and Quantitative Methods in Libraries (QQML) 6(1)
8. Mylona, I., Amanatidis, D. (2017). “The New Acropolis Museum on Twitter: Seven Years After”.Advances in Sciences and Humanities,3(5), 61-72, Science Publishing Group, NY,USA.
9. Mylona, I., Despotaki, O. (2018). ‘Use of the internet and social media for the promotion of goods in tourism destination: The case of Crete’. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism. Special Issue
10. Mylona, I. (2019). ‘Use of the internet and Social Media (YouTube, Twitter) for the communication of the Municipality of Thessaloniki’ Dimosiografia
CONFERENCES
1. Mylona, I. (2005). ‘SMS in the everyday political marketing in Greece’. Proceedings of the International Conference of Political Marketing. Kastoria: TEI Western Makedonia, CD.
2. Papadaki, E., Mylona, I. (2005). ‘The meta-national space of the neworld: Visiting virtual Societies’. Proceedings of IADIS Conference WWW/Internet. Lisbon: IADIS Press, 26-30.
3. Mylona, I., Papadaki, E. (2005). ‘Research through Internet. A new way in the field of communication research?’ Proceedings of First European Communication Conference. Amsterdam: University of Amsterdam, CD.
4. Mylona, I., Panagiotou, Ν., Kenterelidou, Κ.(2005). ‘Propagating Europe via the Internet: Assessment of official web page the European Union’. Proceedings of First European Communication Conference. Amsterdam: University of Amsterdam, CD.
5. Papadaki, E., Mylona, I. (2006). ‘The Image of the Balkans art in Media’. Proceedings of 9th International Scientific Conference The Image of the Balkans: Historical Approaches and Communication Perspectives. Sofia: Bulgarian Academy of Science, 334-340.
6. Mylona, I. (2008). ‘E-Advertising: A new challenge for the Greek Market?’. Proceedings of IADIS International Conference WWW/Internet. Germany: IADIS Press, 541-543.
7. Mylona, I. (2009). ‘Mobile Mass Media: A new challenge for the consumers and the society. The case of the Greek market’. Proceedings of International Conference New Media and Information: Convergences and Divergences. Athens, CD-ROM.
8. Mylona, I. (2012). ‘Facebook: A new ‘weapon’ for Greek Politicians? An investigative study in the Greek political era’. Proceedings of Advanced Research in Scientific Areas. Slovak: EDIS – Publishing Institution, 193-197.
9. Dossis, M., Amanatidis, D., Mylona, I. (2015). ‘Mining Twitter Data: Case Studies with Trending Hashtags’. Proceedings of the 4th Advanced Research in Scientific Areas. Slovak: EDIS – Publishing Institution, 193-197.